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Client Spotlight

Dave And Jenny Marrs

Background

In 2019, Dave and Jenny Marrs were an undiscovered couple from Northwest Arkansas. Now, they’re an HGTV sensation. We’ve been with them throughout their journey to success. When they first came to us, they needed help developing a brand to represent them as they launched the first season of their HGTV show, Fixer to Fabulous.

The new brand needed to showcase their ability to transform average homes into cozy, welcoming spaces for people to gather and share in the goodness of life.

Solution

We originally named their brand, Good Table – An open invitation to gather and feel the goodness of home. Then, we designed a brand identity system and website that showcased the brand.

As their popularity grew (with their HGTV success and several spin-off shows), we adapted the brand to their namesake, Dave + Jenny Marrs. Since then, we’ve created multiple sub brands for their signature bed and breakfast and mercantile store. The brand identity we created has even become an exclusive product line at Walmart.

Website link →

Services

Brand Identity, Website Design, Brand Strategy, Social

INDUSTRY

Influencers, Home Renovation, Media

YEAR

2019
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@luckybydesignagency

Lucky by Design is a Florida-based brand strategy and design studio serving founders and businesses nationwide. We build brand systems, identity, web design, and growth strategy, for scale-ready businesses whose brand hasn’t caught up with their ambition. All built around one belief: that luck isn’t something that happens to you, it’s something you build.