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Client Spotlight

ActivAge

Background

Senior care is rapidly changing. Baby boomers don’t want their grandma’s Assisted Living Facility and Gen X is right behind them. ActivAge is redefining what senior care looks like by introducing a franchise of Daytime Senior Care locations – entertaining and caring for a new generation of seniors.

They needed a brand identity to lead the charge. Something unique that rises from the sea of drab and muted senior care brands.

Solution

We designed a brand identity system that fuses America’s golden age with the joy of a carefree Caribbean vacation. The brand will extend to franchise location across the country as they grow into an emerging market.

In addition to the brand identity, we designed the interior storefronts that will become part of the unique daytime experience of each location. Think tropical resort meets Main Street USA.

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Services

Brand Identity, Logo Design, Website Design, Print Design

INDUSTRY

Senior Care, Assisted Living

YEAR

2021
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Tweeds

Your lucky break isn’t coming

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The founders who look effortlessly successful aren’t winging it. They’re working a system. They made a decision to stop leaving their brand to chance and start treating it like the business asset it actually is.

Why let the chips fall when you can arrange them?

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@luckybydesignagency

Lucky by Design is a Florida-based brand strategy and design studio serving founders and businesses nationwide. We build brand systems, identity, web design, and growth strategy, for scale-ready businesses whose brand hasn’t caught up with their ambition. All built around one belief: that luck isn’t something that happens to you, it’s something you build.